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Friday 24 October 2014

Brand Boast: Rimmel London



Todays new post is something slightly different from anything I've ever done before. After becoming inspired by Essie Button,who has featured a number of specific blog posts and videos devoted to her love for one specific brand, I decided to draw from her inspiration and do a similar post. I'm going to attempt at making this a series of sorts entitled "Brand Boast". My first brand, as the title suggests, is Rimmel London.


Rimmel is a British cosmetics brand which was founded by Eugene Rimmel in 1834, originally as a perfumery and personal hygiene focused business. I have done much research into the brand since deciding to write this post, and since doing so the most interesting and amazing thing I have discovered is how industrious and business savvy Eugene Rimmel was. It is truly amazing that he started apprenticing at the age of 14, and by 24 was an expert perfumer and a visionary for his brand and the cosmetic industry as a whole. 


Now that I've quickly brushed you up on the history of the brand, I'm going to get down to why I love it so much, and have for easily ten years now. 


Face Products:




Im pretty sure one of my first ever foundations/powders was Rimmel brand, and ever since my grade school days I've continued to go back for more. It's not just the price point that is so appeal, but the fact that everything is such a great quality for that amazing price. There is nothing better than being able to rave about a product that is also widely attainable and affordable for all. 

My personal favorite as of late has been the Stay Matte foundation (I have a complete review on it here), and of course I cannot speak of Rimmel face products without pointing out that the Stay Matte pressed powder is probably one of the most universally loved drugstore powders of all time!


Lips:

The other top reason you will always find me going back for more Rimmel products - lippies! I swear they hit the nail on the head every single time, but my top favorite (and I'm sure many can agree) is the Rimmel Kate Moss lipstick lines. For about 6$CAD you can get a lipstick that is pigmented, long wearing, easy to apply and comes in enough colors to keep every lipstick lover satisfied. I have also done a review of the Kate Moss lipsticks in past, you can find that full review here.


I hope you all enjoyed this post as I certainly enjoyed writing it and doing the research into one of my favorite brands!